Poticha wants to make 'go green' the mantra of urban developers across the country. This longtime advocate of sustainable cities has led some of the most influential smart-growth organizations in the country, including the Congress for a New Urbanism and Transportation for America, which lobbies Congress to increase funding for public transportation.
Now, she'll push for change within the Obama administration as a senior HUD adviser for sustainable housing and communities. In that position, she'll decide how to best use the office's $150 million budget to increase the use of public transportation, mixed-use development, and pedestrian-friendly streets.
As part of her presentation, she read a list of six livability principles:
- Provide more transportation choices.
Develop safe, reliable and economical transportation choices to decrease household transportation costs, reduce our nation's dependence on foreign oil, improve air quality, reduce greenhouse gas emissions and promote public health.
- Promote equitable, affordable housing.
Expand location- and energy-efficient housing choices for people of all ages, incomes, races and ethnicities to increase mobility and lower the combined cost of housing and transportation.
- Enhance economic competitiveness.
Improve economic competitiveness through reliable and timely access to employment centers, educational opportunities, services and other basic needs by workers as well as expanded business access to markets.
- Support existing communities.
Target federal funding toward existing communities - through such strategies as transit-oriented, mixed-use development and land recycling - to increase community revitalization, improve the efficiency of public works investments, and safeguard rural landscapes.
- Coordinate policies and leverage investment.
Align federal policies and funding to remove barriers to collaboration, leverage funding and increase the accountability and effectiveness of all levels of government to plan for future growth, including making smart energy choices such as locally generated renewable energy.
- Value communities and neighborhoods.
Enhance the unique characteristics of all communities by investing in healthy, safe and walkable neighborhoods - rural, urban or suburban.