A number of parents have turned to blogging as a way to earn income or get free products during these tough times. But the FTC is concerned that the manufacturer-blogger relationships may not be transparent to readers. “The sticky issue that is raised is what happens if a product is given for free,” said Richard Cleland, a spokesman for the FTC, to ABC News. He added that the punishment a blogger could face might range from cease-and-desist orders to reimbursement to consumers who may have bought a product under false circumstances. (Many parenting magazines also receive free samples for review and Mr. Cleland said that each situation will be examined on a case-by-case basis. “What’s driving the issue is one of disclosure,” he said, adding that the FTC hopes to address the issue by the summer.)
Source: WSJ
Hat Tip: All Things Digital
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